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Our Story

As your life changes, so does your skin. These shifts are a reflection of what’s going on inside, sending important signals about your health.

Veracity was created to help you figure out what your skin is saying. Instead of relying on ‘skin types’ or quizzes to determine your skincare routine, we use a simple at-home hormone test to gather data about the state of your skin and offer products optimized for you.

Veracity means a ‘commitment to truth’ and that’s our promise to you. Because you deserve skincare solutions based on real research and data.

Founder's Note

I spent years searching for answers about my skin. Frustrated from trying to heal persistent dry patches, my "aha moment" came after fertility testing. Three years into my suffering, I learned that I had an underactive thyroid—the cause of my skin issues. That’s why I founded Veracity: to give you the tools I didn’t have and the knowledge all women should have. A solution that uncovers root causes of issues, big and small, and puts you on a path to better skin and better health.

Allie began her career investing in consumer and beauty brands at L Catterton and backs healthcare businesses as a venture partner at Meridian Street Capital. Before founding Veracity, she was CEO of the fashion brand Cynthia Rowley and led the product, ecommerce, and digital marketing teams at Estee Lauder’s top brands, including La Mer, Clinique, and Origins. Allie is a graduate of the University of Virginia and holds an MBA with high distinction from Harvard Business School.

To help fill the research gap, Veracity donates a portion of every Skin + Health Test to independent women’s hormonal health research projects—so we can keep getting better answers.

We also give 10% of every merch sale to the Black Women’s Health Imperative for the equal treatment of women of color in the healthcare system.